Parisian maison brand AMI joins the PUMA family through a collaboration that combines tailoring and innovative sportswear design. My sources of inspiration are my family and friends. It conveys the message that happiness begins with the people closest to you. The inspiration for the debut collection of “PUMA x AMI” is a new era that is not bound by a specific gender, individual or appearance. It dares to challenge the mainstream ideas of our time, and instead of praising ourselves, we encourage appreciation for the people who surround us: our chosen family.
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